Samhälle & debatt

The Internationalization of the Firm

Peter J Buckley • Pervez N Ghauri

Pocket

1759:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 7-11 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

440 sidor
1998

The second edition of The Internationalization of the Firm: A Reader offers a detailed analysis of the forces at work in the process of internationalisation. This is the only publication currently available which contains a broad selection of the seminal articles in this field. The Internationalization of the Firm provides comprehensive coverage of the crucial issues in international business research: direct foreign investment, cultural issues and joint ventures, while at the same time presenting the material in a clear and accessible way. The articles are divided into sections, each of them covering the key topics at the heart of internationalization: the main concepts, the internationalization process, foreign market servicing, the multinational firm and the impact of culture on internationalization. The Internationalization of the Firm: A Reader is indispensable reading for all advanced undergraduates, postgraduate and MBA students of international business.

Författare: Peter J Buckley, Pervez N Ghauri
Illustratör: black & white illustrations
Format: Pocket/Paperback
ISBN: 9781861524010
Språk: Engelska
Antal sidor: 440
Utgivningsdatum: 1998-09-01
Förlag: Cengage Learning EMEA