'The Industrialized Designer'

Leah Armstrong is FWF Elise Richter Senior Post-Doctoral Research Fellow in the department of Design History and Theory at the University of Applied Arts Vienna

• Introduction1 A new profession2 The (general) consultant designer3 Women’s work4 Professional codes5 Crisis of professionalism6 Social responsibility and the industrial designerEpilogueIndex

'In this important contribution to design history scholarship, the object of study is that of the design profession itself. Armstrong deftly charts the evolution of the design industry’s identity as a social construction and argues how a historiographical focus on the processes of professionalization can help in redressing the design’s constitutional gender disparity.'— Dr Alice Twemlow, Kingston University'a marvellous addition to the discipline of design history. It is thoroughly researched and meticulous, full of nuance and careful analysis… Armstrong’s engagement with issue of gender, feminism and patriarchy are subtle and careful – she steps well beyond the older feminist narrative of uncovering “hidden” histories of women designers'— Dr Jesse Adams Stein, University of Technology, Sydney‘Relying on deep archival research, Leah Armstrong traces how industrial designers defined and defended their professional status in the twentieth century. Her nuanced history posits the centrality of women in many design firms and organizations. Almost in passing, she reveals unexpected institutional relationships among individual designers we thought we knew.’— Professor Emeritus Jeffrey L. Meikle, University of Texas, Austin'This beautifully written book offers a unique perspective on the making of a profession that became crucial to the cultural economies of industrialized societies. Drawing on a wealth of new sources, it will be essential reading for anyone interested in the history of professionalization and gender in the 20th century.'— Professor Svava Riesto, University of Copenhagen'Leah Armstrong’s book brings together the histories of gender, design and professionalisation in beautifully crafted narrative. It makes the usually overlooked actors and their hidden labour seen and celebrated. It is a crucial work, that offers us another frame through which we can understand what ‘design’ and the ‘design process’ is.'— Professor Luca Csepely-Knorr, University of Liverpool'Compellingly written, theoretically rich and historiographically astute, The industrialized designer shows the development of the anglophone and male-dominated world of design consultancy to be a recursive, slow-moving and continually unfolding process. While design discourse is beset by myths of ‘ruptures’ and ‘renegades’, Armstrong provides a set of historical correctives by unpicking the design profession’s longue durée.'— Professor Guy Julier, Aalto University, Finland