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The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
- Format: Pocket/Paperback
- ISBN: 9781349545513
- Språk: Engelska
- Antal sidor: 230
- Utgivningsdatum: 2009-05-14
- Förlag: Palgrave Macmillan