Technology Adoption in the Caribbean Tourism Industry

Andrew Spencer is Deputy Executive Director and Senior Lecturer at the Mona School of Business and Management, as well as Head of the Centre for Tourism and Hospitality Management at the University of the West Indies, Jamaica. He is the former Executive Director of the Tourism Product Development Company, the agency responsible for the maintenance, development and enhancement of the tourism product in Jamaica. He is the author of Travel and Tourism in the Caribbean, published by Palgrave Macmillan and has published extensively in international journals.

• 1. Introduction2.- Leadership and Technology: Understanding Adoption Practices3.- Internal Firm Factors: An Examination of Travel Companies Resource base4.- External Factors: The Digital Divide, Closing the Gap5.- Transactional and Transformational Leaders: Their Influence on Technolog 6.- The Applicability of an Innovative Theoretical Model and its Implications.- 7. Conclusion