This volume offers an insightful, multi-layered exploration of French Immersion in New Brunswick, using and extending the Douglas Fir Group framework to analyze how language ideologies at macro, meso, and micro levels shape education policy and classroom practice. The book uniquely foregrounds immersion teachers as intercultural mediators, prepared to connect language learners’ identities with target-language communities. Blending rigorous theory with practical examples, it provides valuable tools for educators and policymakers alike. Essential reading for advancing bilingual education beyond economic narratives.