'One of the great conundrums of modern cultural history is why there has been a dramatic decline in the number of men smoking but not of women. In what is the first in-depth, systematic study of the relationship between women, smoking and visual culture in Britain, Penny Tinkler tackles this conundrum head-on. Drawing on a rich range of photographs, advertisements, magazines and films, she persuasively exposes the power and persistence of the link between smoking, femininity, modernity, sexuality and glamour. This authoritative, wide-ranging and vividly readable book is a major contribution to our knowledge and understanding of the continuing appeal of the cigarette to British women from the nineteenth century to the present day.' Jeffrey Richards, Lancaster University'This sophisticated, convincing analysis shows how films, ads, and magazines linked cigarettes to modern, emancipated womanhood, contributing to the immense 20th-century increase in female smokers. A clear, well-org