'Bridges persistent gaps between philology, history and ethnography that have plagued Indology. Through an empirical study of so-called 'Vedic' villages, the spoken Sanskrit movement, and transnational wellness discourses around Yoga and Ayurveda, the author draws our attention to the sociolinguistics, as it were, of an imaginary place called "Sanskritland". Given the growing symbolic significance of Sanskrit to the construction of a Hindu Rashtra, a space permeated by what policy parlance names "Indian Knowledge Systems", this book appears not a moment too soon.'Ananya Vajpeyi, Professor, Centre for the Study of Developing Societies, New Delhi'Imagining Sanskritland is a masterful exploration of the making of a linguistic utopia, chiefly as an ideological project that has been shaped by the troubles and travails of Hindutva. By putting contemporary Indian populist nationalism in the spotlight, the many claims of ‘Sanskrit-speaking’ for authenticity, morality and civilizational pride are traced and studied within narratives about the wellness Industry, consumerism, sustainable development and ecological harmony. In helping us understand the many gaps and disconnects between the ideal worlds of Sanskrit revivalism and the realities of the everyday, McCartney has made a significant and stellar contribution to the study of cultural politics in the age of contemporary populism.' Rohan D'Souza, Professor, ASAFAS, Kyoto University.