Public Relations Capitalism

Anne M. Cronin is a Reader in the sociology department at Lancaster University, UK. Her most recent book is Advertising, Commercial Spaces and the Urban (Palgrave, 2010).

• 1. Introduction .- 2. Public Relations, Publics, Publicity: Neoliberal Capitalism’s Media and Mediation .- 3. Commercial Democracy and a New Social Contract: Brands and Corporate Reputation as ‘Commercial Promises’ .- 4. Charity PR and the Production of Social Values .- 5. Conclusion: Promotional Culture, PR as Commercial Speech, and the Politics of Lying .