John L. Colley, Jr., is Almand R. Coleman Professor of Business Administration, Jacqueline L. Doyle is visiting assistant professor, Robert D. Hardie is adjunct assistant professor, George W. Logan is visiting lecturer, and Wallace Stettinius is visiting lecturer, all at the Darden Graduate School of Business Administration, University of Virginia.

"This book explains many of the principles of being a general manager that I had the privilege of learning from John Colley and his colleagues during my MBA experience at Darden. The authors have a deep and long standing commitment to excellence in teaching general management skills and this dedication is quite evident in their new book."—Steve Reinemund, Chairman and CEO, PepsiCo Inc.

John L. Colley, Jr., is Almand R. Coleman Professor of Business Administration, Jacqueline L. Doyle is visiting assistant professor, Robert D. Hardie is adjunct assistant professor, George W. Logan is visiting lecturer, and Wallace Stettinius is visiting lecturer, all at the Darden Graduate School of Business Administration, University of Virginia.

"This book explains many of the principles of being a general manager that I had the privilege of learning from John Colley and his colleagues during my MBA experience at Darden. The authors have a deep and long standing commitment to excellence in teaching general management skills and this dedication is quite evident in their new book."—Steve Reinemund, Chairman and CEO, PepsiCo Inc.

John L. Colley, Jr., is Almand R. Coleman Professor of Business Administration, Jacqueline L. Doyle is visiting assistant professor, Robert D. Hardie is adjunct assistant professor, George W. Logan is visiting lecturer, and Wallace Stettinius is visiting lecturer, all at the Darden Graduate School of Business Administration, University of Virginia.

"This book explains many of the principles of being a general manager that I had the privilege of learning from John Colley and his colleagues during my MBA experience at Darden. The authors have a deep and long standing commitment to excellence in teaching general management skills and this dedication is quite evident in their new book."—Steve Reinemund, Chairman and CEO, PepsiCo Inc.