Politics of Corporate Social Responsibility

Ursula Muhle offers in this unique volume an authoritative overview of corporate social responsibility (CSR). Muhle first considers the origins of CSR during the 1970s, highlighting various approaches and explaining its early shortcomings. She then turns to the United Nations Global Compact and the Global Reporting Initiative to investigate why, since the mid-1990s, CSR has been on the rise. Finally, Muhle employs case studies as well as interviews with business executives and politicians to illustrate why businesses worldwide now view CSR as a key component of their success. The resulting volume will be welcomed by scholars and CSR practitioners alike.