Political Advertising in the 2014 European Parliament Elections

Häftad, Engelska, 2019

AvChristina Holtz-Bacha,Edoardo Novelli,Kevin Rafter

909 kr

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This timely publication offers a fresh scholarly assessment of political advertising across the EU, as well as an insight into differing political and regulatory systems related to political advertising in the individual member states.

Produktinformation

Utgivningsdatum2019-03-04
Mått148 x 210 x 20 mm
Vikt350 g
FormatHäftad
SpråkEngelska
Antal sidor243
FörlagPalgrave Macmillan
ISBN9781349849017

Tillhör följande kategorier

1. Introduction.- 2. Background to the elections.- 3. Regulation of electoral advertising in Europe.- 4. Representations of the European project.- 5. Representations of the Economic Crisis and Austerity Politics.- 6. A Negative Touch in Posters and Spots.- 7. Populist Politics and the ‘radical right’ in 2014 Elections.- 8. Old vs. New Europe? Differences in content and style of political advertising.- 9. Central-Eastern campaigning for the European parliament - In search of common patterns.- 10. The first time for everything: Political Advertising in a new Member State.- 11. Candidate-oriented but no European Spitzenkandidaten. The role of candidates in political advertising.- 12. Persuading beyond Words: Visual Appeals in the 2014 European Parliament Election Campaign.-