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A complete market research guide to the business side of sports, teams, marketing and equipment—a tool for strategic planning, competitive intelligence, employment searches or financial research. Features trends, statistical tables and a glossary. Includes profiles of the world's top 400 sports industry firms and organizations, containing addresses, phone numbers and executive names.
Introduction 1How To Use This Book 3Chapter 1: Major Trends Affecting the Sports & Recreation Industry 71) Major Trends Affecting the Sports & Recreation Industry 82) Introduction to the Sports & Recreation Industry 83) NFL (National Football League): The Biggest Money in U.S. Sports 104) Broadcasting Fees, Digital Access and Investment Savvy Boost MLB (Major League Baseball) 115) NBA (National Basketball Association) Goes Global 126) NHL (National Hockey League) Covers the U.S. & Canada 137) Television Rights/Streaming Contracts Bring in Lucrative Revenues for Major Sports Leagues 148) Soccer (Football) Leagues Around the World Reap Significant Revenues and Sponsorships 159) New Sports Stadiums Launched in the U.S./Stadium Sponsorships Offset Costs 1610) Women's Sports Are Becoming Big Business 1711) NCAA College Sports Are Immense Revenue Generators, Thanks to Broadcast Rights 1712) Student Athletes Eligible for Endorsement Fees/ Fight for Compensation and Benefits 1813) Golf Is a Major Sports Sector, Dominated by the PGA (Professional Golf Association) 1914) Tennis Is a Massive Global Sport for Professionals and Amateurs Alike 2015) Fantasy Sports Post Growth, with 53 Million Players 2116) eSports: Electronic Games Become Spectator Sports 2217) Sports Betting Gains Traction with Online Betting 2218) Sports Equipment Manufacturers Offer the Latest High-Tech Advantages 2319) Wearable Sensors Track Exercise Data/Apparel and Shoe Manufacturers Adopt Technologies 2420) Sports Agents Are Indispensable/Sports Marketing Booms in China 2521) Sports Licensing Heats Up 2622) Video Game Console History/New Technologies and Features Boost Console Sales 2723) Virtual Reality/Augmented Reality and 3-D Games Create Opportunities in the Tech Industry/ Immersion Games to Grow 2924) Aging Baby Boomers Will Cause Significant Changes in the Leisure Sector, Including Sports and Activity-Based Travel 3025) Athletic Footwear Sales Boom, Drawing Big Names from Athletes to Designers 3126) The Vast Majority of Shoes Sold in the U.S. Are Made Elsewhere 3127) 3-D Printing and Robotics Revolutionize Manufacture of Shoes and Fabrics 3228) Exercise Apparel Sales Rise/Athleisure Clothing Sales Remain Strong 3329) Sports Equipment and Social Media Converge 3330) The Future of the Sports Industry Will Be Shaped by Technologies and Demographics 34Chapter 2: Sports & Recreation Industry Statistics 37Sports & Recreation Industry Statistics and Market Size Overview 38Estimated Monthly Sporting Goods Stores Retail Sales, U.S.: 1992-April 2026 39Overview of the Media Contracts of the Four Big Sports Leagues 40Sports Industry Employment by Business Type, U.S.: 2022-April 2026 41Chapter 3: Important Sports & Recreation Industry Contacts Addresses, Telephone Numbers and Internet Sites 43Chapter 4: THE SPORTS & RECREATION 400: Who They Are and How They Were Chosen 71Index of Companies Within Industry Groups 72Alphabetical Index 82Index of U.S. Headquarters Location by State 86Index of Non-U.S. Headquarters Location by Country 89Individual Profiles on each of THE SPORTS & RECREATION 400 91Additional Indexes Index of Hot Spots for Advancement for Women/Minorities 504Index by Subsidiaries, Brand Names and Affiliations 506A Short Sports & Recreation Industry Glossary 521