Planning Advertisements

Häftad, Engelska, 2015

Av Gilbert Russell

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The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.First published in 1935.

Produktinformation

Utgivningsdatum2015-11-26
Mått156 x 234 x 11 mm
Vikt453 g
FormatHäftad
SpråkEngelska
SerieRoutledge Library Editions: Advertising
Antal sidor208
FörlagTaylor & Francis Ltd
ISBN9781138994959

Tillhör följande kategorier

1. Planning an Approach to Advertisements 2. Distributing the Advertiser’s Merchandise and the Advertiser’s Message 3. Planning the Advertiser’s Message – 1 4. Planning the Advertiser’s Message – 2 5. Twenty Ways of Planning Advertisements 6. Planning Advertisements Design 7. Planning a Form Letter 8. Using the Hoardings 9. Planning a Poster 10. Planning Advertising to the Retail Trade 11. Planning Advertisement Films and Broadcasting 12. The Advertiser in Search of an Agent.