Perspectives on Public Relations Historiography and Historical Theorization

Tom Watson is Professor of Public Relations in the Media School at Bournemouth University, UK. He is also Chair of the International History of Public Relations Conference. Tom researches public relations history as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.

• 1. Introduction; Tom Watson2. What In The World Is Public Relations?; Tom Watson3. Problems Of Public Relations Historiography And Perspectives Of A Functional-Integrative Stratification Model; Günter Bentele4. 'Where The Quiet Work Is Done': Biography In Public Relations; Margot Opdycke Lamme5. Where Is Public Relations Historiography? Philosophy Of History, Historiography And Public Relations; Jacquie L'etang6. Historiography (And Theory) Of Public Relations History; Stefan Wehmeier