Hoppa till sidans huvudinnehåll

Born Global

Inbunden, Engelska, 2021

AvStephen Chen,Shane Homan,Tracy Redhead,Richard Vella

2 799 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

Finns i fler format (1)


The Music Export Business examines the workings of the fast-changing world of music industry exports. The music industry is in a state of flux, resulting from changes in technology, markets, government policies and most recently the COVID-19 pandemic. In analysing the ability of organisations to access international markets from inception, this book assesses global trends in music industry business models, including streaming and national export policies. The book deploys author interviews with industry insiders including musicians, managers, record labels and government stakeholders, using case studies to highlight cultural and economic value creation in a global value chainProviding research-based insights into "export readiness" in the global music industry, this book reassesses the "born global" phenomenon, providing a unique and valuable resource for scholars and reflective practitioners interested in the evolving relationship between music industries, national economies, government policies and cultural identity..

Produktinformation

Hoppa över listan

Mer från samma författare

Hoppa över listan

Mer från samma serie

Hoppa över listan

Du kanske också är intresserad av