“Overall, I found this book a fascinating read about media effects across child and adolescent development.” (Journal of the American Academy of Child and Adolescent Psychiatry (JAACAP), 1 July 2012)"Kirsh provides a clearheaded and admirably comprehensive survey of the available evidence, discussing how youth consume media and how it affects them both positively and negatively as they grow up. A diverse range of topics are addressed from a developmental perspective, giving readers a good grounding in theory and findings alike. With his lucid writing style, clearly structured chapters and a slew of rather endearing personal anecdotes, Kirsch makes a labyrinthine subject remarkably navigable. He reveals that the areas most influenced by media are not necessarily what we might think." (The Psychologist, May 2011)