A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and “word of mouth” from satisfied clients.
Contents PrefaceSome Key Aspects of Utilizing Marketing Consultants for Group Practices A Legal Viewpoint on Marketing for Group Practices Marketing Planning for Group Practices Differences in Marketing a New Practice Versus Marketing an Established Practice Preparing the Financial/Business Plan for Marketing the Group Practice Building a New or Better Image for Your Practice Through Solid Media Relations (Public Relations and Publicity) Professional Advertising--How Professional Is It? How to Promote and Advertise a New or Existing Clinic Basic Marketing Research for the Group Practice or, What on Earth Is Targeting and Why Should I Care? The Best Malpractice Insurance of Them All: Consumer Satisfaction Physician Recruiting for Group Practices The PPO: How to Market It and to Whom