Marketing in the Emerging Markets of Latin America

FERNANDO ROBLES George Washington University, USA

• List of Figures List of Maps List of Tables Introduction - The Latin American Context Latin American Consumer Markets and Marketing; F. Robles Marketing in Brazil Marketing in Chile Marketing in Mexico Marketing in Peru Concluding Remarks Appendix Notes Index

'This book is to be welcomed...It is also successful in showing that these markets also offer considerable market challenges.' - Nicholas Alexander, European Journal of Marketing