bokomslag Management Information Systems: Managing the Digital Firm, Global Edition + MyLab MIS with Pearson eText (Package)
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Management Information Systems: Managing the Digital Firm, Global Edition + MyLab MIS with Pearson eText (Package)

Kenneth Laudon Jane Laudon

Häftad

1039:-

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  • 2021
Forintroductory courses in IS (information systems) and MIS (managementinformation systems). The authoritative, case-based study of IS in business today Management Information Systems: Managing the Digital Firm provides the most comprehensive overviewof information systems used by business firms today, while drawing connectionsbetween MIS and business performance. The Laudons are known for theiroutstanding real-world case studies, which describe how well-known companiesuse IT to solve problems and achieve business objectives. Students developsought-after skills, such as leading IS-related management discussions andusing IT to meet bottom-line results. Each chapter of the 17th edition featuresall-new Interactive Sessions, new Video Cases, and a new Career Opportunitiessection building practical job-seeking skills.
  • Författare: Kenneth Laudon, Jane Laudon
  • Format: Häftad
  • ISBN: 9781292403694
  • Språk: Engelska
  • Utgivningsdatum: 2021-11-02
  • Förlag: Pearson