The author traces the reciprocal connection between women’s real and imagined language in the construction of ideals of beauty and femininity, revealing the complex ways women respond to ideological expectations regarding language use: assimilating, transforming, and subverting ideologized language and the assumptions implicit in it.
Natalia Konstantinovskaia is Senior Japanese Language Expert at Busuu in London, UK. She earned her PhD in Japanese Linguistics from the University of California, US.
Chapter 1: Introduction.- Chapter 2: Women's Voices in Russian and Japanese 'Beauty Ads'.- Chapter 3: Russian and Japanese Women's Perceptions of Feminine Beauty.- Chapter 4: Russian and Japanese Women's Real Language Practices.- Chapter 5: Conclusion.