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This intriguing book applies Critical Discourse Analysis to a range of South Asian women’s lifestyle magazines, exposing the disconnection between the magazines’ representations of South Asian women and the lived realities of the target audience.
Linda McLoughlin is a senior lecturer in the English Department at Liverpool Hope University, UK. She specializes in Language, Gender and Sexuality and Critical Discourse Analysis. She is the author of The Language of Magazines (2000) and has appeared on BBC radio talking about her research.
- Chapter 1. Introduction.- Chapter 2. Orienting the reader – the legacy of colonialism and cultural imperialism.- Chapter 3. The Aesthetics of beauty – commodification.- Chapter 4. For the woman who wants the world – commodified feminism.- Chapter 5. East meets West – cultural hybridity.- Chapter 6. Men’s voices in women’s magazines.- Chapter 7. Readers’ responses – multi-vocal expressions of identity.- Chapter 8. Conclusion.