Presents novel ways for helping HCI designers communicate why they want to promote users' contact with cultural diversity, presenting five cultural viewpoint metaphors supporting reasoning and decision-making in dimensions of intercultural experience.
Preface.- Introduction.- Semiotic Engineering and Culture.- Cultural Viewpoint Metaphors.- A Case Study: Re-designing the AVIS Website.- Final Discussion.- Index.
Clarisse Sieckenius de Souza, Renato Fontoura de Gusmão Cerqueira, Luiz Marques Afonso, Rafael Rossi de Mello Brandão, Juliana Soares Jansen Ferreira, Clarisse Sieckenius De Souza
Clarisse Sieckenius de Souza, Clarisse Sieckenius de (Pontificia Universidade Catolica do Rio de Janeiro) Souza, Clarisse Sieckenius de Souza, Clarisse Sieckenius De Souza
Clarisse Sieckenius de Souza, Renato Fontoura de Gusmão Cerqueira, Luiz Marques Afonso, Rafael Rossi de Mello Brandão, Juliana Soares Jansen Ferreira, Renato Fontoura de Gusmao Cerqueira, Rafael Rossi de Mello Brandao, Clarisse Sieckenius De Souza