Introduction to Text Analytics

Thiseasy-to-followbookwillrevolutionisehow youapproach text mining and data analysisas well asequippingyou with the tools,and confidence,to navigatecomplexqualitative data. It can bechallenging to effectively combinetheoretical concepts with practical, real-worldapplicationsbutthisaccessible guideprovidesyou withaclearstep-by-stepapproach. Written specifically for students and early career researchers this pragmatic manual will: * Contextualiseyour learning with real-worlddata andengaging case studies. * Encouragethe application of yournewskills with reflective questions. * Enhanceyour ability to be critical,and reflective,when dealing withimperfectdata. Supported by practical online resources, this book is the perfect companion forthoselooking to gain confidence and independencewhilst using transferable data skills.