Prodvizhenie Avtochekhlov Instrumentami Internet-Marketinga

V monografii rassmatrivayutsya teoreticheskie i metodicheskie podkhody k issledovaniyu internet-marketinga na predpriyatii. Osveshchayutsya osnovy prodvizheniya tovara na rynok, rassmatrivayutsya osnovnye instrumenty internet-marketinga. Razrabatyvaetsya metodika issledovaniya internet-marketinga na predpriyatii. Issleduetsya marketingovaya sreda predpriyatiya Bonopak, provoditsya analiz praktiki ispol'zovaniya instrumentov internet-marketinga. Razrabatyvaetsya programma meropriyatiy po sovershenstvovaniyu i vnedreniyu instrumentov internet-marketinga. Rasschityvaetsya ekonomicheskaya effektivnost' programmy.