Innovation in an Advanced Consumer Society 1
bokomslag Innovation in an Advanced Consumer Society
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Innovation in an Advanced Consumer Society

Peder Inge Furseth

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  • 208 sidor
  • 2016
The future challenge for societies and firms is that economic growth will increasingly be based on services rather than manufacturing and products. This book aims to develop innovation theory by focusing on innovation in a consumer society and deveolping the concept of Value Driven Service Innovation.
  • Författare: Peder Inge Furseth
  • Format: Inbunden
  • ISBN: 9780198705116
  • Språk: Engelska
  • Antal sidor: 208
  • Utgivningsdatum: 2016-02-11
  • Förlag: OUP Oxford

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