Influence of the Implementation of Supply Chain Strategy

As markets become global, competition has intensified and so have the challenges related to ensuring that goods and services are delivered at the right place, at the right time and competitively so. Effective Supply Chain Management (SCM) is viewed as the most popular strategy for securing a competitive advantage and improving organizational performance. This research sought to establish if the implementation of a SC strategy had influenced the performance of Kenya Tea Development Agency (KTDA), using descriptive research design. The study targeted 12 select participants of the KTDA supply chain, corresponding to the four basic activities or processes in a SC- Planning, Sourcing, Making, and Delivering/Returning, based on the Supply Chain Council's Operations Reference (SCOR) model, out of whom, 11 participated in the study. The study relied on both secondary and primary data. Secondary data was obtained from KTDA's annual reports published between 2012 and 2015, while the primary data was collected using the interview technique and instrumented using an interview guide.