Image of U.S. Presidential Administrations

Célia Belim is teaching assistant (Assistente) of communication studies in the School of Social and Political Sciences, Technical University of Lisbon (ISCSP-UTL) and is a communication studies PhD candidate. She also has an MA in political science.Patrícia Calca is currently a political science Ph.D candidate at the University of Lisbon (Instituto de Ciências Sociais) and Instructor of International Politics, Political Power Systems, and Political Theory at Universidade Aberta.

• IntroductionChapter 1: Political Elites, Public Opinion, and Image Management: George W. Bush and Barack Obama Campaigns, and AdministrationsChapter 2: The Construction of George W. Bush Administration’s Image: A Content Analysis of his SpeechesChapter 3: The Image of Barack Obama and his Administration in the Spanish PressChapter 4: The Image of Barack Obama and of his Administration in the International Media: The Case of Portuguese MediaChapter 5: The Bush and Obama Administrations Seen by IslamistsChapter 6: American Nuclear Strategy: The International Image and Public Opinion’s ManagementChapter 7:Presidential Speech-Making and Leadership Images in Times of Crisis: Bush vs. Obama

International approval is one of the basic conditions for the success of political action. The language and the communication analysis employed during the Bush and Obama presidencies collected in this volume provide with great rigor and clarity the European point of view. In particular, the specific reference to the Spanish, Portuguese, and above all Islamic perceptions amplifies the positive interest towards this book.