Human and Mediated Communication around the World

A Comprehensive Review and Analysis

Häftad, Engelska, 2016

AvMarieke de Mooij,Marieke K. De Mooij,Marieke De Mooij

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This book is unique in the sense that it offers a comprehensive review and analysis of human communication and mediated communication around the world. The book offers an integrated approach to understanding the working of electronic means of communication that are hybrid media combining human and mediated communication.

Produktinformation

Utgivningsdatum2016-08-27
Mått155 x 235 x 24 mm
Vikt663 g
FormatHäftad
SpråkEngelska
Antal sidor425
FörlagSpringer International Publishing AG
ISBN9783319375694

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Doctoral degree in Communication studies at the University of Navarre, Spain. Teaching and consultancy experience in several countries: the Netherlands, Spain, Germany, Poland, Finland, Belgium, France, Italy, Czech Republic, Slovak Republic, United States, Korea, Malaysia, Singapore, Australia, Egypt, South-Africa. Several publications in academic journals, two major textbooks published by Sage: Global marketing and Advertising, Understanding Cultural Paradoxes (working on 4th edition). Consumer behaviour and Culture. Consequences for Global Marketing and Advertising, 2nd edition.

Preface- Chapter 1. Communication.- Chapter 2. Orality and Literacy.- Chapter 3. European and American Communication Theories.- Chapter 4. Asian Communication.- Chapter 5. African and West-Asian Communication.- Chapter 6. Culture and Cultural Dimensions.- Chapter 7. Culture, Self and Communication.- Chapter 8. Media Behavior and Culture.- Chapter 9. Communication Products and Culture.- Chapter 10. Mass Media, Journalism, Society and Culture.- Chapter 11. Theories of Mass Communication and Media Effects across Cultures.- Chapter 12. Behavior Change Communication.- Literature.

“Human and mediated communication around the world is a collection of twelve chapters that provides thoughtful theoretical conceptualization as well as informative examples and empirical studies. … Human and mediated communication around the world is a well-written, insightful and much-needed introduction to the global field of media and communication that will appeal to students, teachers and researchers alike.” (Stijn Joye, Communications, Vol. 42 (2), 2017)