High-Impact Content Marketing

Unlock the true potential of your content marketing strategy by creating meaningful engagement, drive conversion rates and boost customer retention with the second edition of this book.Content marketing is at a crucial inflection point: marketing teams are required to be budget conscious, while managing the impact of AI on their work and the demands of the audience for authenticity. High-Impact Content Marketing shows how to succeed by taking a streamlined yet strategic approach, grounded in behavioral science principles, to standing out and driving revenue impact. It covers time-proven strategies to create inclusive and engaging video, audio, social media and longer-form content and shows marketers how to accurately measure the return on investment. Readers will also learn how to master content distribution across channels such as websites, blogs, email and social media networks to maximize reach, engagement and impact in the era of agentic AI.The 2nd edition includes a new chapter on augmenting AI into the content workflow, material on multi-touch attribution frameworks and revenue influence tracking and inclusive prompt engineering to ensuring AI tools don't reflect training data biases. It also shows how subject matter expertise creates competitive advantage AI cannot replicate, guiding readers to embrace authenticity over polished corporate content.With easy-to-implement frameworks, actionable guides and examples from the likes of Patagonia, Duolingo and Morning Brew, High-Impact Content Marketing is an essential blueprint for ensuring the long-term success of your content marketing strategy