Handbook of Sustainability-Driven Business Strategies in Practice

Edited by Stefan Markovic, Full Professor of Marketing, Department of Marketing, NEOMA Business School, France, Cristina Sancha, Associate Professor, Department of Operations, Innovation and Data Sciences, ESADE Business School, Universitat Ramon Llull, Spain and Adam Lindgreen, Professor, Copenhagen Business School, Denmark and Extraordinary Professor, Gordon Institute of Business Science, University of Pretoria, South Africa

• Contents:Preface xxxiiiPART 1 DEFINING A SUSTAINABILITY-DRIVEN BUSINESS STRATEGY1 Developing a sustainability strategic agenda 3François Maon, Adam Lindgreen and Valérie Swaen2 Corporate foundations as vehicles for sustainable development: how docorporate foundations work with parent companies to achieve sustainability? 18Pilar Acosta3 Materiality analysis as the basis for sustainability strategies andreporting – a systematic review of approaches and recommendations forpractice 35Sophia Schwoy and Andreas Dutzi4 Defining a sustainability-driven business modeling strategy with a“storytelling science” approach 59David M. Boje and Mohammad B. RanaPART 2 SUSTAINABILITY-DRIVEN BUSINESS STRATEGIES INMARKETING5 Corporate responsibility as an effective marketing practice forimproving consumers’ brand evaluations – critical overview, newinsights, and future directions 79Ilona Szőcs and Milena Micevski6 Promises, promises: how to showcase the authenticity of sustainabilityclaims through digitalization 94Nicholas Ind and Oriol Iglesias7 Interactive network branding: towards a sustainability-driven strategyof small and medium-sized enterprises 108Nikolina Koporcic and Jan-Åke Törnroos8 How does brand-cause fit influence the success of CrM campaigns? 121Inês Padilha Campelos, Susana Costa e Silva and Joana César MachadoPART 3 SUSTAINABILITY-DRIVEN BUSINESS STRATEGIES ININNOVATION AND ENTREPRENEURSHIP9 Business model innovation for sustainability: the intersections amongbusiness models, innovation, and sustainability 144Stefan Markovic and Karin Tollin10 Social challenges within sustainable entrepreneurial ecosystems 158Roberto Hernandez-Chea, Maral Mahdad and Minh Thai11 The UN Global Compact SDG Action Manager: how benefitcorporations and purpose-driven businesses are driving the change 173Giorgia Nigri, Armando Agulini and Mara Del BaldoPART 4 SUSTAINABILITY-DRIVEN BUSINESS STRATEGIES INOPERATIONS AND INFORMATION SYSTEMS12 SMEs, environmental sustainability and waste management:a comparative empirical study of Spain and Chile 191Francisco Villegas Pinuer, Joan Llonch Andreu and Pilar López Belbeze13 Adoption of environmental management systems: perspectives fromUK, Finland and Thailand 226David B. Grant, Sarah Shaw, Siriwan Chaisurayakarn and Alex Nikolai Shenin14 The role of purchasing in the diffusion of sustainability in supply networks 244Thomas E. Johnsen, Federico Caniato and Toloue Miandar15 Sustainability assessment in the food supply chain 260Verónica León-Bravo and Federico Caniato16 Sustainable data management 278Sreyaa Guha and Polina LandgrafPART 5 SUSTAINABILITY-DRIVEN BUSINESS STRATEGIES INFINANCE AND ACCOUNTING17 Do CSR reports impact firms’ stock returns? A pilot study analysis 304Andreas Dutzi, Julian Schröter and Eshari Withanage18 An analysis of business actions in private social reporting 323Natalia Semenova19 How environment, social and governance scores impact companyfinancial performance indicators: evidence from Denmark 338Slobodan Kacanski20 The role of the internal audit function in fostering sustainability reporting 352Mara Del Baldo, Selena Aureli and Rosa LombardiPART 6 SUSTAINABILITY-DRIVEN BUSINESS STRATEGIES INHUMAN RESOURCES21 Sustainability-driven HRM: the WHAT, the WHAT FOR and the HOW 371Rosalía Cascón-Pereira, Tahereh Maghsoudi and Ana Beatriz Hernández-Lara22 The role of human resource management function in theinstitutionalization of sustainability: the case study of the Dutch hotel industry 392Andrew Ngawenja Mzembe23 Profits with purpose: corporate and entrepreneurial toxic leadership andthreats to organizational sustainability 413David Coldwell and Robert VenterPART 7 SUSTAINABILITY-DRIVEN BUSINESS STRATEGIESACROSS FUNCTIONAL AREAS IN AN ORGANIZATION24 Cross-functional integration in sustainability-driven business practice 432Duane Windsor25 Strategic alignment of purchasing for sustainability: a multi-level framework 454Melek Akın Ateş and Nüfer Yasin Ateş26 Purchasing and marketing of social and environmental sustainability inhigh-tech medical equipment 477Adam Lindgreen, Michael Antioco, David Harness and Remi van der SlootPART 8 CASE STUDIES ON SUSTAINABILITY-DRIVENBUSINESS STRATEGIES27 Ecoalf: a brand with a conscience 497Nicholas Ind28 Sustainability as strategy: the case of Comwell Hotels 503Kristian J. Sund and Rasmus Downes-Rasmussen29 Boat trip adventure changing the lives of thousands: the story of SongSaa Private Island 507Ilia Gugenishvili and Nikolina Koporcic30 Doing business the sustainable ‘Novo Nordisk Way’ 514Marija Sarafinovska and Yuqian Qiu31 Sustainability in the chemical industry through an industrial spin-off:the case of Apricot 523Miguel Saiz GarcíaIndex 527

'Addressing the grand challenges of our time will require collaborative efforts across organizational and disciplinary boundaries. Sustainability is arguably one of the major challenges that has received attention for quite some time but for which progress is also hampered due to limited perspectives on both problems and solutions. Luckily, this book offers a step in the right direction as it not only bridges sustainability and business strategies--in itself a major factor for actually achieving change--but it also does so by drawing on different disciplines. By offering a basis for comparing and contrasting different domains and perspectives, this book helps to better understand the complexity of the underlying problem and thereby also contributes to research and practice.'