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This comprehensive Handbook addresses a wide variety of methodological approaches adopted and developed by behavioural economists, exploring the implications of such innovations for analysis and policy. Presenting analytical narratives from renowned economists and economic psychologists, the Handbook applies a broad array of methodological perspectives to behavioural economics. These span from bounded rationality, asymmetric information, and heuristics and biases to fast and frugal heuristics, rational agents and smart decision-makers, and capabilities improvements and institutional design. Chapters further explore diverse areas such as public policy, micro and macroeconomics, labour economics, the firm, decision-making, preference formation, punishment, love, altruism, trust, the environment, money and finance, health, and sports. Providing a pluralistic approach to behavioural economics, the Handbook ultimately introduces readers to an array of possible methodologies that can be adopted to address topical economic issues, as well as facilitating an enriched and nuanced understanding of human behaviour in an economic context. Comparing and contrasting different methodologies within behavioural and neoclassical economics, this dynamic Handbook will be an invaluable resource for undergraduate and postgraduate students enrolled in economics, social psychology, and marketing courses. Policymakers will also benefit from its examination of the implications of behavioural economics for real-world decision making and policy.
Edited by Morris Altman, Dean, University of Dundee School of Business, and Chair Professor of Behavioural and Institutional Economics and Co-operatives, University of Dundee, Scotland, UK
Contents: 1. Morris Altman: IntroductionPART I BEHAVIOURAL ECONOMICS METHODS IN GENERAL2. Gerrit Antonides: Behavioral economic methods3. Steve J. Bickley , and Benno Torgler: Behavioural Economics, What Have We Missed?”4. Exploring “Classical” Behavioural Economics Roots in AI, Cognitive Psychology, andComplexity Theory5. Beryl Chang: Assumptions in Economic Modeling: How Behavioral Economics Can EnlightenPART II REAL WORLD ECONOMICS6. Gigi Foster and Paul Frijters: RealEconomik: Using the messy human experience to driveclean theoretical advance in economics7. Pascal Moliner and Patrick Rateau: The common-sense economyPART III BEHAVIOURAL MACROEOCNOMICS8. Michelle Baddeley: Behavioural Methods for Macroeconomics: Modelling Investment9. Tobias F. Rötheli: The Business Cycle and the Cycles of Behavioral EconomicsPART IV BEHAVIOURAL LABOUR ECONOMICS AND THE THEORY OF THE FIRM10. Morris Altman: Behavioural Labour Economics11. Sodany Tong: Some Implications of X-efficiency Theory for the Role of Managerial Qualityas a Key Determinant of Firm Performance and Productivity12. Morris Altman: Behavioural Theories of the Firm with a Focus on X-Efficiency andEffort Discretion: Implications for AnalysisPART V MONEY AND BEHAVIOURAL ECONOMICS13. Agata Gasiorowska & Tomasz Zaleskiewicz: The Psychology of Money14. Tomasz Zaleskiewicz & Agata Gasiorowska: Taking Financial Advice: Going Beyond MakingGood DecisionsPART VI BEHAVIOURAL APPROACHES TO HEALTH ECONOMICS15. Hannah Rachel Josepha Altman and Morris Altman; Bounded Rationality, Imperfect andCostly Information and Sub-optimal Outcomes in the Sports and Health and FitnessIndustries16. Nazmi Sari: Empirical methods and methodological developments in economics of healthand health behavior: A discussion of theory and applications17. David A. Savage and Derek Friday: The Behavioural Impact of Pandemics: IncompleteMarkets and the Supply ChainPART VII ‘EMOTIONS’ AND MORALS, AND BEHAVIOURAL ECONOMICS18. Jefferson Arapoc: Economics of Trust: its nature, measures, determinants, and application19. Roger Frantz: Intuition and Behavioral Economics. A Very Brief History20. Natalia V. Czap and Hans J Czap: Conserve the Planet, NOT Empathy! Revising the EmpathyConservation Framework21. Shinji Teraji: Behavioral Economics of Morality and Sustainability22. Alexis V. Belianin: Antisocial punishmentPART VIII EVALUATION AND FORMATION OF BELIEFS AND PREFERENCES23. Fang-Fang Tang : Auction Methods of Valuation and the Endowment Effect24. David Leiser: Statistical approaches to the analysis of belief patterns25. Matthew G. Nagler: Motivated Preferences26. Mina Mahmoudi, Mark Pingle, Rattaphon Wuthisatian: Might Ambiguity Exist When NoneSeems to Exist?PART IX BEHAVIOURAL APPROACHES TO POLICY27. Irene Mussio and Angela C.M. de Oliveira: Norms, networks, nudges: non-traditionalapproaches to improve healthy behaviors28. Noah V. Peters and Lucia A. Reisch: Bridging Psychology and Sociology: Towards a Socio-ecological Perspective in Behavioural Economics and PolicyIndex
‘The chapters of this Handbook take us beyond the now familiar areas of behavioural economics research and give attention to a wider range of methods and further applications of the findings – a much needed help in the many fields, such as environmental and health economics, in which the usefulness of these findings is just beginning to be realized.’
Morris Altman, Anthony Jensen, Akira Kurimoto, Robby Tulus, Yashavantha Dongre, Seungkwon Jang, UK) Altman, Morris (Dean, University of Dundee School of Business; Former Chair Professor, Behavioral and Institutional Economics and Co-operatives, Dundee, Australia) Jensen, Anthony (Conjoint Lecturer, University of Newcastle, New South Wales, Japan) Kurimoto, Akira (Senior Fellow, Japan Co-operative Alliance; Chair, International Co-operative Alliance Research Committee, Tokyo, Asia Pacific) Tulus, Robby (Credit Union and Co-operative Specialist, India) Dongre, Yashavantha (University of Mysore, Mysuru, Republic of Korea) Jang, Seungkwon (Sungkonghoe University, Seoul