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This text discusses how to maximize advertising effectiveness in a small business. Using past successes and failures as examples, the reader is taught how to focus on their audience, stay within budget and adapt tactics, using proven guerilla philosophy.
- Format: Pocket/Paperback
- ISBN: 9780395687185
- Språk: Engelska
- Antal sidor: 324
- Utgivningsdatum: 1994-08-01
- Förlag: Houghton Mifflin (Trade)