GETTING THE MOST OUT PUBLIC RE

Häftad, Engelska, 2015

Av SMITH, Stacey Smith

359 kr

Beställningsvara. Skickas inom 3-6 vardagar
Fri frakt för medlemmar vid köp för minst 249 kr.

This book takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations agencies. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations and everything in between. This book is intended for a broad audience including students and faculty in public relations programs and practicing business executives. The goal is to inform management practice and help current and future business leaders identify and better utilize public relations agencies.

Produktinformation

  • Utgivningsdatum2015-01-16
  • Mått152 x 229 x 8 mm
  • Vikt198 g
  • FormatHäftad
  • SpråkEngelska
  • Antal sidor200
  • FörlagMcGraw-Hill Education
  • ISBN9781606496640

Mer från samma författare