Firm Competitive Advantage Through Relationship Management

Bartosz Deszczyński has been professionally involved in managing business relationships since 2003. He is Assistant Professor at Poznań University of Economics and Business, Poland in the Chair of International Marketing and an active consultant on CRM. He leads research project on relationship management funded by the Polish National Science Centre.

• 1: Research on the competitive advantage of the firm.- 2: Theoretical foundations of the relationship management mid-range theory.- 3: Relationship management maturity.- 4: Validating the relationship management maturity concept.- 5: Developing the upper relationship management mid-range theory.