Ethics, Social Responsibility and Sustainability in Marketing

Häftad, Engelska, 2020

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This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy.

Produktinformation

Utgivningsdatum2020-08-14
Mått155 x 235 x 17 mm
Vikt470 g
FormatHäftad
SpråkEngelska
SerieAccounting, Finance, Sustainability, Governance & Fraud: Theory and Application
Antal sidor279
FörlagSpringer Verlag, Singapore
ISBN9789811379260

Tillhör följande kategorier

1. The Politics of Purchasing: Ethical Consumerism in Turkey.- 2. Competitive Deviance from Ethicality: A Focus on Online Settings.- 3. Consumer Perceptions and Responsiveness towards Corporate Social Responsibility Activities: A Sectoral Outlook.- 4. Analyzing the Impact of Corporate Social Responsibility Perception on Organizational Identification from Employee Perspective.- 5. The Contribution of the UNGC to Develop CSR Strategies in Higher Education Industry: A Case Study.- 6. Psychological Barriers to Environmentally Responsible Consumption.- 7. Corporate Social Responsibility In Packaging: Environmental and Social Issues.- 8. A Study on the Impact of Mandatory Provisions on CSR Strategies of Indian Companies.- 9. Non-Profit Foundation and Brand Alliances As A Reputation Management Tool.- 10. Sustainable Consumption: An Attempt to Develop A Multidimensional Voluntary Simplification Lifestyle Scale.- 11. Profiling The Turkish Consumers on Their General Ecological Behavior.- 12. Sustainability Practices of Higher Education Institutions An Analysis from a Developing Country.- 13. Dynamics of Sustainable Entrepreneurship: A Proposed 4S Model.- 14. Developing Sustainable Strategies at the Base of the Pyramid.