Ethics, Social Responsibility and Sustainability in Marketing

Häftad, Engelska, 2020

Av Ipek Altinbasak-Farina, Sebnem Burnaz

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This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy.

Produktinformation

Utgivningsdatum2020-08-14
Mått155 x 235 x 17 mm
Vikt470 g
FormatHäftad
SpråkEngelska
SerieAccounting, Finance, Sustainability, Governance & Fraud: Theory and Application
Antal sidor279
FörlagSpringer Verlag, Singapore
ISBN9789811379260

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