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Essentials of Entrepreneurship and Small Business Management, Global Edition

Häftad, Engelska, 2018

AvNorman Scarborough,Jeffrey Cornwall

1 869 kr

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Develop the necessary skills and knowledge for successful business management

Essentials of Entrepreneurship and Small Business Management, 9th edition, Global Edition, by Norman M. Scarborough and Jeffrey R. Cornwall, teaches you how to launch and successfully manage a small business. The text takes a practical approach to entrepreneurship, equipping you with the tools and critical-thinking skills necessary for success, dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by successful small businesses today.

Packed with learning features, this book is perfect for courses on small business management, or as a guide to those thinking about building a small business.

Pair this text with MyLab^® Entrepreneurship.

MyLab is the teaching and learning platform that empowers you to reach every student.

If you would like to purchase the physical text and MyLab^® Entrepreneurship, search for: 

9781292266121 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition plus MyLab Entrepreneurship with Pearson eText.

Package consists of: 

9781292266022 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9^th Edition
9781292266077 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9^thEdition MyLab^®Entrepreneurship
9781292266084 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9^thEdition Pearson eText

MyLab^®Entrepreneurship is not included. If MyLab is a mandatory component of the course, ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked to include content relevant to students outside the United States.

Produktinformation

Utgivningsdatum2018-12-28
Mått220 x 270 x 30 mm
Vikt1 630 g
FormatHäftad
SpråkEngelska
SeriePearson Education Limited
Antal sidor832
Upplaga9
FörlagPearson Education
ISBN9781292266022

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Norman M. ScarboroughNorman Scarborough is the William Henry Scott III Professor of Entrepreneurship at Presbyterian College, where he has taught since 1979. He is the author of many books and articles. In addition to his track record of publications, Scarborough is recognized as an outstanding teacher, having been named the South Carolina Professor of the Year by the prestigious Council for the Advancement and Support of Education. He has served on the Board of Directors for the United States Association for Small Business and Entrepreneurship (USASBE) and in 2010 was named a USASBE Longenecker Fellow, the organization's highest honor, given to individuals who have made outstanding contributions to the development, furtherance, and benefit of entrepreneurship in their teaching, writing, research, training, and public service. Scarborough is also very active in his local community, donating hundreds of hours each year to nonprofit organizations. In 2005, he was named the Citizen of the Year in his local community. In his spare time, Scarborough enjoys the outdoors, particularly fly fishing and skeet shooting.Jeffrey R. CornwallJeff Cornwall is the Jack C. Massey Chair in Entrepreneurship and Professor of Entrepreneurship at Belmont University in Nashville, Tennessee. He has spent more than forty years as a serial entrepreneur and teacher of entrepreneurs. In the 1970s, he started several small businesses and was involved in various family ventures. In the late 1980s, following several years in academics, he co founded Atlantic Behavioral Health Systems in Raleigh, NC and spent nearly a decade leading the company as President/CEO. He remains active as an entrepreneur with the digital content venture he co-founded in 2014, Entrepreneurial Mind, LLC. In his academic career, Cornwall has received national awards for his work in curriculum development and teaching. In 2013, the United States Association of Small Business and Entrepreneurship named Cornwall the National Entrepreneurship Educator of the Year. He has authored nine books and numerous articles on entrepreneurship.

Brief Contents SECTION I: THE CHALLENGE OF ENTREPRENEURSHIP The Foundations of EntrepreneurshipEthics and Social Responsibility: Doing the Right ThingCreativity and Innovation: Keys to Entrepreneurial SuccessSECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS Conducting a Feasibility Analysis and Designing a Business ModelCrafting a Business Plan and Building a Solid Strategic PlanForms of Business OwnershipBuying an Existing BusinessFranchising and the EntrepreneurSECTION III: LAUNCHING THE BUSINESS Building a Powerful Bootstrap Marketing PlanE-Commerce and the EntrepreneurPricing and Credit StrategiesCreating a Successful Financial PlanManaging Cash FlowChoosing the Right Location and LayoutSECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS Sources of Financing: Equity and DebtGlobal Aspects of EntrepreneurshipBuilding a New Venture Team and Planning for the Next GenerationAppendix: The Daily Perc Business Plan Cases