Essentials of Entrepreneurship and Small Business Management -- Global Edition

Häftad, Engelska, 2025

AvNorman Scarborough,Jeffrey Cornwall

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Essentials of Entrepreneurship and Small Business Management is a how-to guide to launching and managing a successful small business. Taking a practical, hands-on approach, author Norman Scarborough dissects case studies, examines market successes and failures, and breaks down tactics used by today’s most successful small business ventures.

The 10th Edition reflects recent trends in entrepreneurship, including ways of leveraging AI. In each chapter, new examples, cases and data reflect the dynamic, culturally diverse world of entrepreneurship, while opening eyes to the possibilities, challenges and rewards available with business ownership. The new edition expands on business financing and modern workforce strategies, as two major areas shaping modern-day entrepreneurialism.

Produktinformation

Utgivningsdatum2025-10-14
Vikt2 132 g
FormatHäftad
SpråkEngelska
Antal sidor1 008
Upplaga10
FörlagPearson Education
ISBN9781292482675

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About our author Norman Scarborough is the William Henry Scott III (Emeritus) Professor of Entrepreneurship at Presbyterian College. In 1980, he was one of the first professors in the United States to create a course in Entrepreneurship (then called Small Business Management), which led him to write the predecessor to this book, Effective Small Business Management, which was first published in 1984 and was published for 12 editions.Over the course of 42 years, he taught thousands of students in a multitude of courses, ranging from Human Resources Management and Business Statistics to Economics and Business Law (and many others), but his favorite class was always Entrepreneurship. Many of his students have gone on to launch successful businesses of their own, a fact that brings him great joy. He also has consulted with many entrepreneurs and businesses over his career.He is the author of numerous books and articles and, in 2005, was recognized for his excellence in teaching by the Council for Advancement and Support of Education, which named him the South Carolina Professor of the Year. Although he retired from teaching in 2021, he remains active, now working in state government as a utility regulator, a job to which he enjoys bringing the spirit of entrepreneurship. He also gives back to his community, serving as a volunteer and a board member for many nonprofit organizations.

SECTION I: THE CHALLENGE OF ENTREPRENEURSHIP The Foundations of EntrepreneurshipEthics and Social Responsibility: Doing the Right ThingCreativity and Innovation: Keys to Entrepreneurial SuccessSECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS Conducting a Feasibility Analysis and Designing a Business ModelCrafting a Business Plan and Building a Solid Strategic PlanForms of Business OwnershipBuying an Existing BusinessFranchising and the EntrepreneurSECTION III: LAUNCHING THE BUSINESS Building a Powerful Bootstrap Marketing PlanE-Commerce: From Startup to SalesPricing and Credit StrategiesCreating a Successful Financial PlanManaging Cash FlowChoosing the Right Location and LayoutSECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS Sources of Financing: Equity and DebtGlobal Aspects of EntrepreneurshipBuilding a New Venture Team and Planning for the Next GenerationAppendix: The Daily Perc Business PlanCases