"Acute insight into the complex interaction between social change and television programming during the 1960s."--American Journalism"Equal Time goes beyond news coverage and explores the portrayal of black and white characters in television dramas and comedies. . . . A readable and enjoyable book."--The Ottawa Citizen "Thoughtful, provocative, and well-researched. . . . This is an important book."--Journalism History"A thoroughly researched analysis of the intersection between race, social change, and network television in the 1960s. Bodroghkozy shows in vivid detail how television served as a powerful tool of moral persuasion that played a key role in turning the tide toward the passage of historic civil rights legislation."--S. Craig Watkins, author of The Young and the Digital: What the Migration to Social Network Sites, Games, and Anytime, Anywhere Media Means for Our Future "Bodroghkozy's well-written, smart, and nuanced analysis makes us think about the relationship between the media and the Civil Rights Movement in fresh and interesting ways." --Susan J. Douglas, author of The Rise of Enlightened Sexism: How Pop Culture Took Us from Girl Power to Girls Gone Wild"A valuable addition to the maturing scholarship on connections between the African American freedom struggle and the media. A compelling and thoughtful book of equal interest to students of the media and the freedom struggle."--The Journal of Southern History