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Honoring the life and work of Herbert Simon, this illuminating Companion provides an in-depth survey of one of the most prolific social scientists of our age. Mirroring the breadth of Simon’s studies, chapters analyze his contributions to artificial intelligence, economics, entrepreneurship, management, psychology and other fields.The comprehensive book outlines how Herbert Simon came to be the only person to receive both the Nobel Memorial Prize in Economics and the Turing Award in Computer Science. Bounded rationality, satisficing and heuristic search are just a few of his seminal ideas that pioneered behavioral economics and artificial intelligence. Elucidating how Simon freed the study of human behavior from the dictates of subjective expected utility theory and Bayesian theory, chapters discuss how he instead promoted the development of empirically based theories on the behavior of individuals, organizations and machines. Interdisciplinary contributors thoughtfully explore his groundbreaking ideas, examining Simon’s influence on their own work and even their personal outlook on life. This Companion enables the ideas of Herbert Simon to live on. It is a foundational resource for scholars of disciplines such as cognitive science, entrepreneurship, organizational behavior, behavioral and experimental economics, econometrics, economic psychology, industrial organization, and public administration and management.
Edited by Gerd Gigerenzer, Herbert Simon Society; Max Planck Institute for Human Development, Berlin, Germany, Shabnam Mousavi, Center for Artificial Intelligence (CENTAI), Turin, Italy and Riccardo Viale, Herbert Simon Society, BIB-Behavioral Insights Bicocca of University of Milan Bicocca and School of Government, LUISS, Rome, Italy
Contents:Introduction: Simon says 1Gerd Gigerenzer, Shabnam Mousavi and Riccardo Viale1 Herbert Simon: a daughter’s view 5Katherine Simon FrankPART I ARE MINDS LIKE COMPUTERS?2 Herbert Simon on mind as computer 15Gerd Gigerenzer and Daniel G. Goldstein3 Symbols and search in humans and machines 33Pat LangleyPART II WHAT MAKES ADMINISTRATORS AND ENTREPRENEURS?4 Beggars and horseless: entrepreneurial origins of organizationsand markets 57Saras Sarasvathy5 Reflections on descriptive and prescriptive issues inAdministrative Behavior, the work for which Herbert Simonreceived the 1978 Nobel Memorial Prize in Economics 78Hersh Shefrin6 Simon and Knight 98J.-C. SpenderPART III WHAT IS BOUNDED RATIONALITY?7 A double-edged metaphor: Simon and the scissors of boundedrationality 130Enrico Petracca8 From bounded rationality to ecological rationality 148Gerd Gigerenzer9 Intelligence versus rationality: Simon’s dueling reference points 176Jonathan BendorPART IV SOLVING PROBLEMS10 Enactive problem solving: an alternative to the limits ofdecision making 197Riccardo Viale11 Problem solving, bounded rationality and the enigma of thought 227Laura Macchi and Maria BagassiPART V ORGANIZATIONS, HEURISTICS, AND LIFE LESSONS12 Study of organization without strategy: structural rationality 249Shabnam Mousavi and Shyam Sunder13 Representations, frames and the dynamics of routines:rethinking routines as artifacts 277Massimo Egidi, Luigi Marengo and Giacomo Sillari14 Heuristics for metascience: Simon and Popper 299Konstantinos V. Katsikopoulos, Julian N. Marewski and Ulrich HoffragePART VI FINALE: SIMON SAID15 Simon said: Herb’s research rules and life lessons 313Robert Axtell
‘This edited volume is a tribute to Herbert Simon’s profound impact across disciplines such as behavioural economics, artificial intelligence, administrative behaviour, cognitive science, and entrepreneurship. The chapter authors reflect on their work through a “Simonian” lens, highlighting how his principles and personal interactions with him shaped their thinking and research.’