Economics of Sport and the Media

Inbunden, Engelska, 2006

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The relationship between sport and the media raises numerous issues and problems. This book outlines the current major policy concerns relating to the commercialization of sports broadcasting rights. What is the impact of marketing arrangements between content owners and media companies - a combination of joint selling with exclusivity - on fans, big-city and small-city clubs, TV markets, and finally on consumer welfare? Do consumers in Europe and the USA receive good value for the fees they pay to broadcasters? And does the way programs are delivered to the viewers (free-to-air, pay-TV or pay-per-view) have a positive or negative influence on the deal consumers receive? These are some of the central issues discussed within this book by the international team of contributors.Providing a comprehensive view on the relations between the sports media rights market, the sports market and the different partakers in the process (club, leagues, events organisers, TV operators, intellectual property owners), this book will be of great interest to academics and sports economists alike. With its clear and simple presentation, The Economics of Sport and the Media will also be accessible to sport federations, leagues, clubs, and policy makers at governmental and non-governmental agencies.

Produktinformation

Utgivningsdatum2006-08-29
FormatInbunden
SpråkEngelska
FörlagEdward Elgar Publishing Ltd
ISBN9781845427436

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Contents:1. Sport and the Media: An OverviewClaude Jeanrenaud and Stefan Késenne2. Competitive Balance and the Sports Media Rights Market: What are the Real Issues?Bill Gerrard3. Broadcasting Rights and Competition in European FootballWladimir Andreff and Jean-François Bourg4. Joint Purchasing of Sports Rights: A Legal ViewpointAdrian Fikentscher5. Broadcaster and Audience Demand for Premier League FootballDavid Forrest, Robert Simmons and Babatunde Buraimo6. International Television Sports Rights: Risky InvestmentsHarry Arne Solberg7. The Relationship between Sport and Television: The Case of TF1 and the 2002 Football World CupMichel Desbordes8. Why Have Premium Sports Rights Migrated to Pay-TV in Europe but not in the US?Stefan Szymanski9. Economic Perspectives on Market Power in the Telecasting of US Team SportsAndrew Zimbalist10. Baseball and the Broadcast MediaPaul D. StaudoharIndex