Do-It-Yourself Lobotomy
Open Your Mind to Greater Creative Thinking
Inbunden, Engelska, 2002
529 kr
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An Adweek BookMaster the techniques that top companies use to spark creativityIn today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.
Produktinformation
- Utgivningsdatum2002-03-27
- Mått159 x 236 x 24 mm
- Vikt508 g
- FormatInbunden
- SpråkEngelska
- Antal sidor272
- FörlagJohn Wiley & Sons Inc
- ISBN9780471417422