DK Guide to Public Speaking

About our authors Lisa A. Ford-Brown is a writer and educator dedicated to the field of human communication. Her books include the DK Guide to Public Speaking, the DK Speaker and DK Communication. She earned her B.S. and M.A. from Indiana State University in Speech Communication with minors in English, the Visual Arts and Women’s Studies. She holds a PhD in Speech Communication from Southern Illinois University, Carbondale. She currently teaches at Columbia College. From 2003 to 2005, Dr. Ford-Brown chaired the Columbia College Humanities Department and served as a member of their Board of Trustees from 2008 to 2010. Prior to her current position, she taught at Indiana State University and the University of Dubuque. She has received several performance and teaching awards. Most notably, she was named advisor of the year at Columbia College and Faculty of the year at Columbia College and the University of Dubuque. She is a long-standing member of the National Communication Association, Central States Speech Association and the National Honor Society of Phi Kappa Phi. Dr. Ford-Brown and her partner, Bruce, live on a small 20-acre farm with their 2 golden retrievers (Zelda and Pucc) and 2 cats (Sadie and Falstaff). They enjoy traveling, camping, fishing, gardening, woodworking, pottery making and watching the grass grow.

• I. Brief Table of Contents  TAB 1: STARTING1. Overview of Public Speaking2. Getting to Know Your Audience and Situation3. Selecting Your Topic and Purpose  TAB 2: RESEARCHING4. Locating Support Materials5. Selecting and Testing Support Materials  TAB 3: CREATING6. Outlining Your Speech7. Organizing the Speech Body8. Introducing and Concluding Your Speech  TAB 4: PRESENTING9. Using Language Successfully10. Delivering Your Speech11. Using Presentation Aids  TAB 5: LISTENING AND EVALUATING12. Listening 13. Evaluating Speeches  TAB 6: SPEAKING TO INFORM14. The Informative Speech  TAB 7: SPEAKING TO PERSUADE15. Tools for Persuading16. The Persuasive Speech  TAB 8: SPEAKING ON SPECIAL OCCASIONS17. Speeches for Special Events  TAB 9: SPEAKING IN PROFESSIONAL AND GROUP SETTINGS18. On-the-Job Speaking19. Speaking in Small Groups Appendix: Mediated Public Speaking      II. Detailed Table of Contents  TAB 1: STARTING  1. Overview of Public Speaking1.1 Using the skills1.2 The process of communicating1.3 Be a successful public speaker1.4 Overcome a fear of public speaking1.5 Be an ethical public speaker1.6 The creative process for public speakingChapter 1 Review  2. Getting to Know Your Audience and Situation2.1 Why you need to know your audience and situation2.2 What you need to know about your audience2.3 Traits to investigate2.4 What you need to know about the situation2.5 Analyze the audience and situation2.6 Adapt to your audience and situationChapter 2 Review  3. Selecting Your Topic and Purpose3.1 Select a topic3.2 Narrow your topic3.3 Create a central idea3.4 Construct a working outlineChapter 3 ReviewPractical Pointers for Tab 1  TAB 2: RESEARCHING  4. Locating Support Materials4.1 Locating support materials4.2 The Internet4.3 The library4.4 On the Internet and in libraries4.5 Interviews4.6 Surveys4.7 Researching effectivelyChapter 4 Review  5. Selecting and Testing Support Materials5.1 Types of support materials5.2 Determine types of sources to use5.3 Evaluate support materials5.4 Use materials effectively5.5 Cite sources orallyChapter 5 ReviewPractical Pointers for Tab 2  TAB 3: CREATING  6. Outlining Your Speech6.1 Parts of an outline6.2 Create an effective outline6.3 Types of outlines6.4 Link your speech parts6.5 Cite sources in your outline6.6 Create a source pageChapter 6 Review  7. Organizing the Speech Body7.1 Organizational strategies7.2 Make a speech out of a strategyChapter 7 Review  8. Introducing and Concluding Your Speech8.1 What an introduction should do8.2 Attention-getters8.3 Organizing an introduction8.4 What a conclusion should do8.5 “WOW” statements8.6 Organizing a conclusionChapter 8 ReviewPractical Pointers for Tab 3  TAB 4: PRESENTING  9. Using Language Successfully9.1 What makes language important9.2 Using language effectively9.3 Boosting your distinctivenessChapter 9 Review  10. Delivering Your Speech10.1 Elements of vocal delivery10.2 Elements of physical delivery10.3 Methods of delivery10.4 Preparing for an extemporaneous speech10.5 Mediated presentationsChapter 10 Review  11. Using Presentation Aids11.1 Types of presentation aids11.2 Determine what aids you need11.3 Methods for displaying aids11.4 Crafting an effective aid11.5 Using presentation software11.6 Using aids successfullyChapter 11 ReviewPractical Pointers for Tab 4  TAB 5: LISTENING AND EVALUATING  12. Listening 12.1 Why listening is important12.2 The process of listening12.3 Types of listening12.4 What can prevent listening12.5 Helping your audience listen12.6 How you can listen more effectivelyChapter 12 Review  13. Evaluating Speeches13.1 Why evaluation is important13.2 Evaluating speeches13.3 Who evaluates your speechChapter 13 ReviewPractical Pointers for Tab 5  TAB 6: SPEAKING TO INFORM  14. The Informative Speech14.1 Informative speaking14.2 The creative process for informative speaking14.3 Choose an informative topic14.4 Research the informative speech14.5 Outline and organize an informative speech14.6 Prepare to present your speech14.7 Evaluate an informative speechChapter 14 ReviewPractical Pointers for Tab 6  TAB 7: SPEAKING TO PERSUADE  15. Tools for Persuading15.1 Persuasive speaking15.2 What a persuasive speech should do15.3 Traditional appeals15.4 Modern appeals15.5 Parts of an argument15.6 Types of argumentsChapter 15 Review  16. The Persuasive Speech16.1 The creative process for persuasive speaking16.2 Choose a persuasive topic16.3 Research the persuasive speech16.4 Outline and organize a persuasive speech16.5 Prepare to present your speech16.6 Evaluate a persuasive speechChapter 16 ReviewPractical Pointers for Tab 7  TAB 8: SPEAKING ON SPECIAL OCCASIONS  17. Speeches for Special Events17.1 Special occasion speech purposes17.2 The creative process for special occasion speaking17.3 Writing a special occasion speech17.4 Types of special occasion speechesChapter 17 ReviewPractical Pointers for Tab 8  TAB 9: SPEAKING IN PROFESSIONAL AND GROUP SETTINGS  18. On-the-Job Speaking18.1 Communicating in an interview18.2 Creating a business presentation18.3 Communicating in a meeting18.4 Communicating in a reviewChapter 18 Review  19. Speaking in Small Groups19.1 What makes a small group19.2 Roles in a small group19.3 How groups make decisions or solve problems19.4 How groups present findingsChapter 19 ReviewPractical Pointers for Tab 9 Appendix: Mediated Public Speaking    Introduction: Mediated Public SpeakingA.1 Mediated Communication: An IntroductionA.2 Types of Online PresentationsA.3 Advantages and Disadvantages of Online PresentationsA.4 AudienceA.5 Preparing for Your Online PresentationA.6 Practicing Your Online PresentationA.7 Delivering or Recording Your Online PresentationA.8 Online Etiquette: Digital CitizenshipAppendix Review