Disney Princess Phenomenon

A Feminist Analysis

Inbunden, Engelska, 2023

Av Robyn Muir, Robyn (University of Surrey) Muir

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The Disney Princesses are a billion-dollar industry, known and loved by children across the globe. Robyn Muir provides an exploratory and holistic examination of this worldwide commercial and cultural phenomenon in its key representations: films, merchandising and marketing, and park experiences. Muir highlights the messages and images of femininity found within the Disney Princess canon and provides a rigorous and innovative methodology for analysing gender in media. Including an in-depth examination of each princess film from the last 83 years, the book provides a lens through which to view and understand how Disney Princesses have contributed to the depiction of femininity within popular culture.

Produktinformation

Utgivningsdatum2023-06-27
Mått156 x 234 x 20 mm
Vikt536 g
FormatInbunden
SpråkEngelska
Antal sidor256
FörlagBristol University Press
ISBN9781529222098

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Introduction: Once Upon a TimePart 1: The FilmsIntroducing the Film Analysis Framework1. ‘Passive Dreamers’: The Beginning of the Disney Princess Phenomenon2. ‘Lost Dreamers’: A Narrative Shift in the Princess Phenomenon3. ‘Active Leaders’: Transgressive Princesses4. ‘Sacrificing Dreamers’: A Regression in the Disney Princess Phenomenon5. ‘Innovative Leaders’: A Progressive Era of PrincessesPart 2: The Consumer Experiences6. Playing Dress Up: Disney Princess Merchandising and Marketing7. Playing in the Parks: Meeting ‘Real Life’ PrincessesConclusion: Happily Ever After?