Designer Politics

MARGARET SCAMMELL is Lecturer in the School of Politics and Communication Studies at the University of Liverpool. Formerly a freelance journalist, she has published extensively on political advertising, and press and television coverage of election campaigns. She contributed to The British General Election of 1992 by David Butler and Dennis Kavanagh.

• List of Figures - List of Tables - List of Plates - Preface - Acknowledgements - Introduction: Propaganda and Political Marketing - Crusted Agent to Media Expert: the Changing Face of Campaigns - The Rise of Thatcher: Political Marketing's Quantum Leap - Falklands' Fallout: Marketing Triumphant - Towards the Permanent Campaign: the 1987 Election - Government Publicity: Managing the News - Government Advertising: Information or Propaganda - The Image-Makers Unbound: Marketing in the post-Thatcher Era - The Americanization of British Politics? - Notes - Select Bibliography - Index

'If Scammell's own learning process continues as it develops in this book, she might become one of the best political analysts.' - Malcolm Rutherford, Financial Times '...the most comprehensive description and analysis so far of the growth of political marketing in this Country. This is a first class account and contains some fascinating material.' - Ivor Gaber, British Journalism Review