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A comprehensive review of the techniques and applications of descriptive analysisSensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing. It is used to reveal insights into the ways in which sensory properties drive consumer acceptance and behaviour, and to design products that best deliver what the consumer wants. Descriptive analysis is one of the most sophisticated, flexible and widely used tools in the field of sensory analysis. It enables objective description of the nature and magnitude of sensory characteristics for use in consumer-driven product design, manufacture and communication.Descriptive Analysis in Sensory Evaluation provides a comprehensive overview of a wide range of traditional and recently-developed descriptive techniques, including history, theory, practical considerations, statistical analysis, applications, case studies and future directions. This important reference, written by academic and industrial sensory scientist, traces the evolution of descriptive analysis, and addresses general considerations, including panel set-up, training, monitoring and performance; psychological factors relevant to assessment; and statistical analysis.Descriptive Analysis in Sensory Evaluation is a valuable resource for sensory professionals working in academia and industry, including sensory scientists, practitioners, trainers and students, and industry-based researchers in quality assurance, research and development, and marketing.
About the EditorsSarah E. Kemp, Consultant and formerly Head of Global Sensory and Consumer Guidance, Cadbury Schweppes, UK. Joanne Hort, Professor, Massey Institute of Food Science and Technology, Massey University, New Zealand. Tracey Hollowood, Managing Director, Sensory Dimensions Ltd, Nottingham, UK.
Editor Biographies ixList of Contributors xiPreface to the Series xvPreface xixSection 1: Introduction1 Introduction to Descriptive Analysis 3Sarah E. Kemp, May Ng, Tracey Hollowood and Joanne Hort2 General Considerations 41Sylvie Issanchou3 Setting Up and Training a Descriptive Analysis Panel 81Margaret A. Everitt4 Panel Quality Management: Performance, Monitoring and Proficiency 113Carol Raithatha and Lauren Rogers5 Statistical Analysis of Descriptive Data 165Anne HastedSection 2: Techniques6 Consensus Methods for Descriptive Analysis 213Edgar Chambers IV7 Original Flavor and Texture Profile and Modified/Derivative Profile Descriptive Methods 237Alejandra M. Muñoz and Patricia A. Keane8 Quantitative Descriptive Analysis 287Joel L. Sidel, Rebecca N. Bleibaum and K.W. Clara Tao9 Spectrum™ Method 319Clare Dus, Lee Stapleton, Amy Trail, Annlyse Retiveau Krogmann and Gail Vance Civille10 Quantitative Flavour Profiling 355Sophie Davodeau and Christel Adam11 A 5daptive Profile Method ® 389Alejandra M. Muñoz12 Ranking and Rank‐Rating 447Graham Cleaver13 Free Choice Profiling 493Pieter H. Punter14 Flash Profile Method 513Wender L.P. Bredie, Jing Liu, Christian Dehlholm and Hildegarde Heymann15 Projective Mapping & Sorting Tasks 535Dominique Valentin, Sylvie Chollet, Michael Nestrud and Hervé Abdi16 Polarized Sensory Positioning 561Gastón Ares, Lucía Antúnez, Luis de Saldamando and Ana Giménez17 Check‐All‐That‐Apply and Free Choice Description 579Dominic Buck and Sarah E. KempSection 3: Applications18 Application of Descriptive Sensory Analysis to Food and Drink Products 611Cindy Beeren19 Application of Descriptive Analysis to Non‐Food Products 647Anne Churchill and Ruth GreenawaySection 4: Summary20 Comparison of Descriptive Analysis Methods 681Alejandra M. Muñoz, Sarah E. Kemp, Tracey Hollowood and Joanne HortIndex 711