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Creative workers are employed in sectors outside the creative industries often in greater numbers than within the creative field. This is the first book to explore the phenomena of the embedded creative and creative services through a range of sectors, disciplines, and perspectives.Despite the emergence of the creative worker, there is very little known about the work life of these 'creatives', and why companies seek to employ them. This book asks: how does creative work actually 'embed' into a service or product supply chain? What are creative services? Which industries are they working in? This collection explores these questions in relation to innovation, employment and education, using various methods and theoretical approaches, in order to examine the value of the embedded creative and to discover the implications of education and training for creative workers.This book will be of interest to practitioners, policy makers and industry leaders in the creative industries, in particular digital media, application development, design, journalism, media and communication. It will also appeal to academics and scholars of innovation, cultural studies, business management and labour studies.Contributors include: D. Bennett, R. Bridgstock, J. Coffey, S. Cunningham, S. Fitzgerald, A. Freeman, B. Goldsmith, G. Hearn, J. Pagan, P. Petocz, A. Podkalicka, J. Potts, A. Rainnie, J. Rodgers, J.H.P. Rodrigues, T. Shehadeh, D. Swan, O. Zelenko
Edited by Greg Hearn, Professor, Creative Industries Faculty, Queensland University of Technology, Ruth Bridgstock, Professor of Teaching and Curriculum Innovation in The Centre for Learning Futures, Griffith University, Ben Goldsmith, School of Politics and International Relations, Australian National University and Jess Rodgers, Centre for Creative Industries and Innovation, Queensland University of Technology, Australia
Contents:1. Creative Work Beyond the Creative Industries: An introductionGreg Hearn, Ruth Bridgstock, Ben Goldsmith and Jess RodgersPART I: FOUNDATIONAL ISSUES2. Creative Labour and its Discontents : A reappraisal Stuart Cunningham 3. Compensating Differentials in Creative Industries and Occupations: Some Evidence from HILDAJason Potts and Tarecq Shehadeh 4. Digital Creative Services in Education, Mining and Manufacturing: Pursuing Innovation through InteroperabilityDan Swan and Greg Hearn5. London’s Creative WorkforceAlan Freeman PART II: CASE STUDIES OF EMBEDDED CREATIVE EMPLOYMENT6. Embedded Creatives in Australian Healthcare – An UpdateJanet Pagan and Jess Rodgers7. Embedded Creatives in the Australian Manufacturing IndustryJess Rodgers 8. Embedded Digital CreativesBen Goldsmith 9. Embedded Digital Creative Workers and Creative Services in BankingBen Goldsmith 10. Looking Inside the Portfolio to Understand the Work of Creative Workers: A Study of Creatives in PerthDawn Bennett, Jane Coffey, Scott Fitzgerald, Peter Petocz and Al Rainnie PART III: EDUCATION, LEARNING AND CAREERS11. Learning Processes in Creative Services Teams: Towards a Dynamic Systems TheoryGreg Hearn, José H.P. Rodrigues and Ruth Bridgstock 12. Translating Creative Skills: An Example of Youthworx Media for Marginalized YouthAneta Podkalicka 13. Developing Agency in the Creative Career: A Design-Based Framework for Work Integrated LearningOksana Zelenko and Ruth Bridgstock 14. Graduate Careers in Journalism, Media and Communications Within and Outside the Sector: Early Career Outcomes, Trajectories and CapabilitiesRuth Bridgstock and Stuart Cunningham Index
‘Policymakers globally are seeing the potential for future growth through embedding greater creativity across their economies. Yet much academic research has focused on the creative industries as traditionally defined, rather than looking at the bigger picture. CCI's research has been the exception, making significant conceptual and empirical breakthroughs in our understanding of creative work in the wider economy. This volume should be required reading for students, researchers and practitioners of innovation policy.’