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This book explores five important areas where technology affects society, and suggests ways in which human communication can facilitate the use of that technology.Usability has become a foundational discipline in technical and professional communication that grows out of our rhetorical roots, which emphasize purpose and audience. As our appreciation of audience has grown beyond engineers and scientists to lay users of technology, our appreciation of the diversity of those audiences in terms of age, geography, and other factors has similarly expanded.We are also coming to grips with what Thomas Friedman calls the 'flat world,' a paradigm that influences how we communicate with members of other cultures and speakers of other languages. And because most of the flatteners are either technologies themselves or technology-driven, technical and professional communicators need to leverage these technologies to serve global audiences.Similarly, we are inundated with information about world crises involving health and safety issues. These crises are driven by the effects of terrorism, the aging population, HIV/AIDS, and both human-made and natural disasters. These issues are becoming more visible because they are literally matters of life and death. Furthermore, they are of special concern to audiences that technical and professional communicators have little experience targeting - the shapers of public policy, seniors, adolescents, and those affected by disaster.Biotechnology is another area that has provided new roles for technical and professional communicators. We are only beginning to understand how to communicate the science accurately without either deceiving or panicking our audience. We need to develop a more sophisticated understanding of how communication can shape reactions to biotechnology developments. Confronting this complex network of issues, we're challenged to fashion both our message and the audience's perceptions ethically.Finally, today's corporate environment is being shaped by technology and the global nature of business. Technical and professional communicators can play a role in capturing and managing knowledge, in using technology effectively in the virtual workplace, and in understanding how language shapes organizational culture.
George F Hayhoe (Edited by) , Helen M Grady (Edited by)
Introduction: George F. Hayhoe and Helen M. GradyPart I-Usability: Making Technology Fit Its UsersChapter 1 Making Connections: Teaming Up to Connect Users, Developers, and Usability ExpertsCarol Barnum, David Deyton, Kevin Gillis, and Joe O'ConnorChapter 2 Usability Standards: Connecting Practice Around the WorldWhitney QuesenberyChapter 3 Conducting an Automated Experiment Over the Internet to Assess Navigation Design for a Medical Web Site Containing Multipage ArticlesElisabeth Cuddihy, Carolyn Wei, Alexandra Bartell, Jen Barrick, Brandon Maust, Seth S. Leopold, and Jan H. SpyridakisChapter 4 Manuals for the Elderly: Text Characteristics That Help or Hinder Older Users Floor van Horen, Carel Jansen, Leo Noordman, and Alfons MaesPart II-Globalization: Overcoming the Challenges of Languages and CulturesChapter 5 Communication as a Key to Global BusinessReinhard Schäler Chapter 6 The Hidden Costs of Cross-Cultural Documentation Marie-Louise Flacke Chapter 7 How to Save Time and Money by Connecting the Writing Process to the Update and Translation ProcessMargaretha ErikssonChapter 8 Technical Communication and Cross-Cultural Miscommunication: User Culture and the Outsourcing of WritingJoseph JeyarajChapter 9 Presenting in English to International Audiences: A Critical Survey of Published Advice and Actual PracticeThomas Orr, Renu Gupta, Atsuko Yamazaki, and Laurence AnthonyPart III-Health and Safety: Informing Society of Risks and DangersChapter 10 Public Professional Communication in the Anti-Terror Age: A Discourse AnalysisCatherine F. SmithChapter 11 Challenges to Effective Information and Communication Systems in Humanitarian Relief OrganizationsChristina Maiers, Margaret Reynolds, and Mark HaselkornChapter 12 Using Role Sets to Engage and Persuade Visitors of Web Sites that Promote Safe Sex Michaël F. SteehouderChapter 13 Physicians and Patients: How Professionals Build Relationships through Rapport ManagementKim CampbellPart IV-Biotechnology: Reporting Its Potential and Its Problems Chapter 14 Connecting Popular Culture and Science: The Case of Biotechnology Susan Allender-Hagedorn and Cheryl W. RuggieroChapter 15 Biotechnology and Global Miscommunication with the Public: Rhetorical Assumptions, Stylistic Acts, Ethical ImplicationsSteven B. KatzChapter 16 The Need for Technical Communicators as Facilitators of Negotiation in Controversial Technology Transfer CasesDale L. SullivanPart V-Corporate Environment: ImprovingTechnologyChapter 17 Technical Language: Learning from the Columbia and Challenger ReportsPaul M. DombrowskiChapter 18 The Theoretical Foundations of Service Leadership: A New ParadigmJudith B. Strother and Svafa GrönfeldtChapter 19 Managing Collaboration: Adding Communication and Documentation Environment to a Product Development CycleLaura S. Batson and Susan FeinbergChapter 20 Virtual Office Communication Protocols: A System for Managing International Virtual TeamsKirk St. AmantChapter 21 Knowledge Management in the Aerospace IndustryDavid J. Harvey and Robert HoldsworthChapter 22 Using Their Digital Notes: Three Cases to Make Tacit Knowledge Visible in a Web-based SurroundingLeisbeth Rentinck Meet the Contributors Index
