Communication Design and Branding

A Multidisciplinary Approach

Inbunden, Engelska, 2023

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This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world.

Produktinformation

Utgivningsdatum2023-08-31
Mått155 x 235 x 21 mm
Vikt796 g
FormatInbunden
SpråkEngelska
SerieSpringer Series in Design and Innovation
Antal sidor362
FörlagSpringer International Publishing AG
ISBN9783031353840

Tillhör följande kategorier

Varumärken inom Ekonomi och ledarskap
Grafik och bildbehandling inom Data och it
Designböcker inom Kultur
Människa – datorinteraktion inom Data och it

Visual Identity Design and Communication Design.- Mapping out the narrative dimensions of visual identities: a typological classification.- Principles for the Design of Brand Marks.- Dynamic Visual Identities: fundamental principles for their construction.- Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina.- Certification of vegan and vegetarian products: V-label’s redesign.- A Product and Mobile Application based Residential Cooling System with Zero Emission.- Communication Design and Brand Advertising.- “So that Kyoto will always remain Kyoto”: Reflections on the Impact of Outdoor Advertising Policies in Kyoto city.- What do #Storytelling and #Marketing have in common? A comprehensive literature review from the Web of Science.- Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster.- Section 3 – Brand Image and user experience.- Between the Image and the Experience of the City: “Learning from Las Vegas”and “New Babylon” as Paradigmatic Cases.- Destination image through TripAdvisor´s reviews analysis.