Del i serien European Management series
Cases in Marketing
Häftad, Engelska, 1997
2 339 kr
Beställningsvara. Skickas inom 3-6 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.
This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers.
Some of the cases require students to synthesize broader strategic issues such as: entering the global market; coping with international competition; managing the globalization process; adapting to rapid change due to worldwide developments; and weighing global standardization against customization. Other cases bring students' analytical skills to bear on issues of a more tactical nature such as: international market and competition; the collection and use of data in market research; evaluating communication effectiveness; and multifactor portfolio analysis.
Together they offer a detailed insight into the practicalities of marketing across national borders and cultures.
Produktinformation
- Utgivningsdatum1997-10-10
- Mått156 x 234 x 12 mm
- Vikt430 g
- FormatHäftad
- SpråkEngelska
- SerieEuropean Management series
- Antal sidor224
- Upplaga1
- FörlagSAGE Publications
- ISBN9780761955702
Tillhör följande kategorier
Hoppa över listan
Du kanske också är intresserad av
Organizational Behaviour and Change in Europe
Francoise Chevalier, Michael Segalla
Häftad, 1996
2 519 kr
Organizational Behaviour and Change in Europe
Francoise Chevalier, Michael Segalla
Inbunden, 1996
4 839 kr
- Nyhet
Del 4
- Nyhet
Omvårdnadens grunder - paket
Sofia Almerud, Annica Backman, Anna-Karin Edberg, Anna Ehrenberg, My Engström, Katarina Göransson, Lena Marmstål Hammar, Stefan Nilsson, Lars Wallin, Helle Wijk, Joakim Öhlén, Lilas Ali, Anette Alvariza, Ann-Christine Andersson, Pia Andersson, Anna Anåker, Charlotta van Eggermont Arwidson, Margareta Asp, Åsa Audulv, Malin Axelsson, Mariette Bengtsson, Eva Benzein, Lena Berg, Monica Bergqvist, Eva-Karin Bergström, Ida Björkman, Catrin Björvell, Angela Bång, Carina Bååth, Josefin Bäckström, Karin Bölenius, David Edvardsson, Rakel Eklund, Inger Ekman, Mirjam Ekstedt, Ann Catrine Eldh, Karin Enskär, Sofia Erestam, Anneli Eriksson, Henrik Eriksson, Marie Ernsth Bravell, Jan Florin, Anna Forsberg, Henrietta Forsman, Anette Forss, Mio Fredriksson, Febe Friberg, Maria Grandahl, Tanja Gustafsson, Agneta Gånemo, Elizabeth Hanson, Malin Hansson, Amanda Hellström, Ingela Henoch, Inger Jansson, Maria Jirwe, Lena Johansson, Pauline Johansson, Unn-Britt Johansson, Birgitta Kerstis, Ann-Sofie Källberg, Ulrika Källman, Anita Kärner Köhler, Cecilia Larsdotter, Margret Lepp, Maria Lindström Nilsson, Mikael Lundmark, Anneli Löf, Lennart Magnusson, Catharina Melander, Jenny Milton, Beata Molin, Annika Nordin, Maria Norinder, Sepideh Olausson, Carina Persson, Kerstin Prignitz Sluys, Josefin Rahmqvist, Birgit Holritz Rasmussen, Anneli Ringblom, Karin C. Ringsberg, Ann Rudman, Ann-Marie Rydholm Hedman, Silje Rysst, Lars Sandman, Regina Santamäki Fischer, Britt-Inger Saveman, Johanna Sjömar, Karin Stenzelius, Anna Strömberg, Annelie J. Sundler, Märtha Sund Levander, Kristina Svantesson, Anna Swall, Susanne Syrén, Pia Tingström, Johanna Ulfvarson, Sara Wallström, Albert Westergren, Lena Wiklund Gustin, Ulrika Winblad
Häftad, 2025
1 569 kr