Business Storytelling For Dummies

Häftad, Engelska, 2014

279 kr

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Ready to hone your storytelling skills and craft a compelling business narrative?Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience.Storytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets.Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to Learn the elements of storytelling and how to use them effectivelyBecome a better listener to become a better storytellerMake your stories come to life with relatable detailsBack up your story with data pointsUse the power of storytelling to effect changeChoose the perfect format to tell your storyStartups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.

Produktinformation

Utgivningsdatum2014-01-21
Mått188 x 234 x 28 mm
Vikt499 g
FormatHäftad
SpråkEngelska
Antal sidor384
FörlagJohn Wiley & Sons Inc
ISBN9781118661215

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Introduction 1Part I: Getting Started with Business Storytelling 7Chapter 1: The Scoop on Business Storytelling 9Chapter 2: The Why, What, How, and Who of Business Storytelling 19Chapter 3: What Makes a Story a Story 29Chapter 4: Stories to Have in Your Hip Pocket 51Chapter 5: Listening: Hearing What Others Have to Say and Capturing It 77Part II: Moving People to Action: Creating Compelling Stories 97Chapter 6: Crafting a Story 99Chapter 7: Polishing a Story: Structure and Embellishments 119Chapter 8: What to Do About Data 141Chapter 9: Expanding and Contracting Your Story 159Part III: Sharing Stories for Maximum Value 177Chapter 10: Getting Comfortable Telling Stories 179Chapter 11: Moving Stories into Multiple Media 197Chapter 12: Incorporate Story in Your Organization 213Part IV: Tailoring Storytelling to Special Circumstances 233Chapter 13: Storytelling to Fund Your Passion 235Chapter 14: Storytelling in Marketing 255Chapter 15: Selling With Stories 275Chapter 16: Using Stories to Spark Change 295Part V: The Part of Tens 315Chapter 17: Ten Things You Should Never, Ever Do 317Chapter 18: Ten Storytelling Tips for Speakers 323Chapter 19: Ten (or so) Ways to Measure the Results of a Story Project 331Appendix: Real-Life Stories and a Template 335Index 355